Company News

We're at one of those rare moments where an entire software category gets rewritten from scratch. Not improved. Replaced. AI isn't making identity governance faster - it's making the old architecture obsolete.

When Niv and I started Linx two years ago, we made a bet: that the identity governance category was overdue for a fundamental rethink, and that AI-native architecture - not AI bolted onto legacy infrastructure - would be what made that possible. That the future of IGA wasn't periodic reviews and manual workflows. It was continuous, autonomous, and built for a world where humans, machines, and AI agents all coexist inside the same enterprise.

Today, I'm proud to announce that Linx Security has raised a $50M Series B, led by Insight Partners, with continued support from Cyberstarts and Index Ventures - bringing our total funding to $83 million. And alongside this round, we've launched Linx Autopilot: the industry's first AI agent purpose-built for Identity Governance and Administration.

This isn't just a funding milestone. It's a signal that the IGA category is at an inflection point - and that Linx is leading it.

Why Now

The identity landscape has been transformed by three forces converging at once.

First, AI agents are proliferating inside every enterprise - not as experiments, but as active participants in business workflows. They hold credentials. They access sensitive systems. They act with autonomy. And almost none of today's governance frameworks were built to manage them.

Second, the attack surface has exploded. One breach, one over-privileged service account, one dormant credential - and the damage can be catastrophic. Boards know it. CISOs feel it daily. The compliance frameworks are finally catching up.

Third - and this is what excites me most - the technology is finally ready. AI-native architecture makes it possible to do in seconds what traditional tools take weeks to accomplish: detect, evaluate risk in context, and act. Not reactively. Continuously.

IGA was always treated as a necessary evil. A compliance checkbox. Something you suffered through. We built Linx on the premise that it doesn't have to be that way.

What We're Building - and Why It Matters Now

The enterprise of 2026 doesn't look like the enterprise IGA was designed for. AI agents are being provisioned inside every workflow. Non-human identities now outnumber human ones. The attack surface isn't growing linearly - it's multiplying. And the governance frameworks built for a world of on-prem directories and annual access reviews were simply never designed for this reality.

Linx is built AI-native from the ground up - not AI layered onto legacy architecture. That distinction matters more than it might sound. It's what allows us to move from periodic, reactive governance to something fundamentally different: continuous, autonomous identity security that operates at the speed of the business and the speed of the threat.

Think of it as having a security operator working 24/7 on your behalf - one that monitors every identity in your environment, detects risk in context as it emerges, and acts before the damage is done. When a privileged account behaves unexpectedly, it responds. When an AI agent is provisioned with excessive permissions, it sees it. When an employee moves roles and leaves ghost access behind, it remediates - before an attacker finds it first.

Security teams don't lose control. They gain leverage. The tedious, repetitive work gets handled autonomously. The decisions that require human judgment get escalated. That's what modern identity governance looks like - and that's what we're delivering.

To the People Who Made This Possible

None of this happens without the people.

To Niv - twenty years of shared history, and I still learn something from you every week. Building this company alongside you has been one of the great privileges of my career. You push this product to places I wouldn't have imagined.

To Sarit - your technical vision and relentless standards are woven into every line of this platform. What you've built with the engineering team is something we'll be proud of for a long time.

To our entire Linx team - 100 people who bet on a vision and made it real. Every customer win, every product breakthrough, every late night - that's us, together. I'm incredibly proud of what we've built as a team.

To Teddie, Elan and the Insight Partners team - your belief in where this market is going gave us a true partner for the next chapter. And to Gili at Cyberstarts, and Shardul at Index Ventures - you've been with us from the beginning, and your conviction in this vision has never wavered. We don't get here without all of you.

And to our customers - the security leaders and identity practitioners who chose to build with us early, challenged us to be better, and trusted us with what matters most. You are the reason we do this. Your trust is the highest validation we know.

What Comes Next

The market isn't just ready, it's asking for it. Every security leader we talk to, every enterprise scrambling to govern AI agents they provisioned last quarter with no visibility into what they can access, confirms what we believed two years ago: this category was overdue, and the moment is now.

What comes next is simple to say and hard to execute: we scale. We're growing the team, accelerating the Autopilot roadmap, and going deeper with the enterprises already trusting us to govern millions of identities in production.

The IGA category is being rewritten. The window to define what the next generation looks like is open.

We intend to define it.

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- Israel Duanis, CEO & Co-Founder, Linx Security

NEW YORK, March 31, 2026 - Linx Security, a pioneer in modern identity security and governance solutions, today announced a $50 million Series B financing round led by global software investor Insight Partners, with continued participation from Cyberstarts and Index Ventures. This brings Linx’s total funding to $83 million. The 100-person startup has already signed multimillion-dollar contracts with banks, healthcare companies, and Fortune 500 firms, governing millions of identities globally.

As enterprises adopt cloud, automation, and AI, the number of identities inside organizations has exploded, now spanning not just employees, but machines, services, and AI agents, which outnumber humans by roughly 80 to 1. Traditional identity governance tools, built for a smaller and more static environment, have struggled to keep up, leaving security teams with limited visibility, slower response times, and expanding risk at a time when nearly 90% of security incidents involve identity-related failures.

Founded in 2023 by cybersecurity veterans Israel Duanis and Niv Goldenberg, the company provides an AI-native platform that continuously maps, monitors, and governs all identities across the enterprise, human, non-human, and agents alike. By replacing manual processes and periodic reviews with real-time detection and automated remediation, Linx enables organizations to reduce identity risk without slowing down the business.

“Identity governance has shifted from a back-office compliance function to a core pillar of enterprise security,” said Israel Duanis, CEO and co-founder of Linx Security. “This funding allows us to scale faster and meet the growing demand from organizations that need real-time visibility and control over every kind of identity operating in their environment.”

Linx recently introduced Linx Autopilot, the first autonomous AI agent designed to fundamentally change how identity governance is managed. Moving away from the constraints of manual oversight and reactive processes, Autopilot continuously monitors identity activity, detects meaningful changes in real time, and takes action, either resolving issues automatically or escalating when needed. By operating across human, machine, and agents, it enables security teams to move from periodic control to continuous, intelligent enforcement, without adding operational overhead.

The new funding will support Linx’s next phase of growth, including expanding its global footprint, scaling enterprise go-to-market efforts, and accelerating product development around autonomous identity governance.

"Linx is reimagining IGA architecture to tackle the emerging problem of agent governance. The company’s AI-first approach, along with the introduction of Linx Autopilot, well positions Linx in this critical category and we're thrilled to partner on this journey,” said Teddie Wardi, Managing Director at Insight Partners.

"We backed Linx at inception because we believe identity would become the core control layer of modern security,” said Gili Raanan, Founding Partner at Cyberstarts. “AI agents are rapidly expanding the number of identities operating inside organizations, turning identity governance from a back-office compliance task into a board-level risk. Linx is building the platform to govern that new reality.”

About Linx Security

Linx Security is the AI-native identity security and governance platform built for the era of AI agents and non-human identities. Founded in 2023 and headquartered in New York, the company delivers unified visibility, continuous risk detection, and autonomous remediation across every identity in the enterprise - human, non-human, and AI. Backed by Insight Partners, Index Ventures, and Cyberstarts, Linx Security is trusted by identity-intensive enterprises globally to eliminate identity risk without slowing the business. For more information, visit www.linx.security.

About Insight Partners

Insight Partners is a global software investor partnering with high-growth technology, software, and Internet startup and Scale-up companies that are driving transformative change in their industries. As of June 30, 2025, the firm has over $90B in regulatory assets under management. Insight Partners has invested in more than 875 companies worldwide and has seen over 55 portfolio companies achieve an IPO. Headquartered in New York City, Insight has a global presence with leadership in London, Tel Aviv, and the Bay Area. Insight's mission is to find, fund, and work successfully with visionary executives, providing them with tailored, hands-on software expertise along their growth journey, from their first investment to IPO. For more information on Insight and all its investments, visit insightpartners.com or follow us on X @insightpartners.

How Forrester defines the new workforce identity stack

Forrester defines workforce identity security platforms as unified platforms that govern, administer, and enforce identity security safeguards across workforce users, human and nonhuman, to protect networks, applications, and data. These platforms pull together identity data sources, SSO, MFA, access management, and identity governance, then layer on AI-driven identity intelligence and analytics.

In other words, this is no longer “just IAM.” The platform is expected to:

• Deliver identity-centric security and help prevent identity-based attacks by eliminating security gaps and reducing the attack surface.
• Maintain regulatory compliance and audit readiness across frameworks like SOX, GDPR, PCI DSS, and DORA.
• Improve workforce productivity with streamlined onboarding, access requests, SSO, and self-service.

Forrester also calls out the growing pressure from nonhuman identities and AI:

• The proliferation of nonhuman identities (NHIs) like service accounts, workloads, APIs, and AI agents is now a primary challenge that drives identity sprawl and business risk.
• The agentic AI workforce is named as the top disruptor, requiring new governance, lifecycle, and risk detection models, along with support for emerging AI security protocols and standards.

This is exactly the world Linx was built for: a mix of humans, machines, and AI agents that all need access, all the time.

Where Linx shows up in the Forrester Landscape

The report covers 32 vendors globally. Linx Security is listed among those vendors, alongside hyperscalers, long-time IAM players, and a small number of specialized identity security platforms.

Forrester then breaks the market into:

• Core use cases: identity and access policy administration, workforce onboarding and offboarding, secure workforce access, and regulatory compliance reporting.
• Extended use cases: IAM process automation, identity governance, identity security posture management, identity threat detection and response, machine and AI agent identity management, and third-party access management.

In the extended use case matrix, Linx is listed in three specific areas:

1. Identity governance
2. Machine and AI agent identity management
3. Identity security posture management

Those three are not generic checkboxes for us. They are the center of how the Linx platform is designed.

Why these areas matter, and how they map to what Linx does

1. Identity governance: modern IGA that people actually use

Forrester treats identity governance as one of the extended use cases that differentiates workforce identity platforms beyond basic IAM.

In practice, that means:

• Running access reviews that do more than produce spreadsheets.
• Enforcing least privilege without creating months of manual role modeling.
• Proving to auditors, at any time, who has access to what and why.

Linx leans into modern IGA with AI-assisted access reviews, contextual recommendations, and immutable, auditor-ready reports. The goal is simple: get your certifications done faster, with higher quality decisions, and leave behind an evidence trail that stands up in front of a regulator or a board.

2. Machine and AI agent identity management: securing the agentic workforce

Forrester calls out the proliferation of nonhuman identities and the rise of agentic AI as both a primary challenge and the top disruptor in this market.

This is where Linx has been investing heavily:

• Treating AI agents, service accounts, and workloads as first-class identities, not an afterthought.
• Giving security teams visibility into what those agents can reach, and what they actually use.
• Applying the same least-privilege, lifecycle, and review controls to nonhuman identities that you already expect for human users.

As enterprises push more work into autonomous agents, this becomes a board-level risk question, not a tooling detail. Seeing Linx recognized in this emerging use case is a strong signal that we are aligned with how the category will evolve over the next few years.

3. Identity security posture management: from “who has access” to “what should we fix first”

Forrester describes how workforce identity platforms are increasingly defined by AI-driven identity security intelligence. They are expected to detect drift and misconfiguration, and support real-time identity threat detection and response.

That is essentially the identity security posture management problem:

• You need a complete map of identities, entitlements, and relationships.
• You need to know which patterns represent real risk, not just noise.
• You need a path to remediate excessive or toxic access, not just report on it.

Linx tackles this with graph-based visibility across SaaS, cloud, and business apps, layered with AI that flags excessive privileges and risky access paths. Then, instead of stopping at “observability,” we allow teams to actually remediate from within the platform, with automation where appropriate and human review where needed.

What this means for customers

This Forrester Landscape is not a ranking or a Wave. It is a map of who is in the game and how the market is shifting. Being included is step one. Being listed in extended use cases that sit at the heart of the next identity decade is the more important part.

For our customers and partners, the message is straightforward:

• You are not alone in feeling that traditional IAM and legacy IGA were not designed for today’s mix of humans, machines, and AI agents.
• Analysts now describe the market in terms that match the problems you are bringing to us every week: posture management, governance that works at scale, and control over nonhuman identities.
• Linx is recognized as one of the vendors focused on exactly those problems, not as a generalist tool trying to be everything to everyone.

We will keep sharing more detail on how we approach identity governance, posture, and AI agent control over the coming months. For now, this report is a useful validation that the hard problems you are asking us to solve are the same ones reshaping the entire workforce identity security market.

Find the full report here: Forrester Workforce Identity Security Platforms Landscape.

[New York, New York], USA — [09/30/2025] — Linx today announced its inclusion in the Microsoft Security Store Partner Ecosystem. Linx was selected based on their proven experience with Microsoft Security technologies, willingness to explore and provide feedback on cutting edge functionality, and close relationship with Microsoft. 

"Microsoft is a foundational company in the identity space, and are uniquely aware of the importance of making modern identity security and governance accessible and easy to use. We’re honored to work closely with their security teams bringing that vision to life.”
Israel Duanis, CEO & Co-Founder, Linx

“The Microsoft Security Store is designed to simplify and strengthen how organizations approach cybersecurity. By offering a curated selection of trusted solutions and AI agents, we help Security and IT teams quickly find, purchase, and deploy technologies that integrate seamlessly with Microsoft Security. With simplified billing, streamlined deployment, and verified integrations, the Security Store empowers defenders to accelerate their response, improve their security posture, and focus on what matters most.”
‍Dorothy Li, Corporate Vice President, Security Copilot, Ecosystem and Marketplace

Linx is collaborating with Microsoft to help shape the development of the Microsoft Security Store, providing feedback on new features, integration experiences, and customer needs. By publishing certified solutions and AI agents that integrate seamlessly with Microsoft Security products, Linx is making it easier for organizations to discover, purchase, and deploy trusted security technologies. Through the Security Store, Linx is helping customers accelerate their security outcomes and simplify operations with solutions that are vetted, easy to deploy, and designed to work together.

The Microsoft Security Store is setting a new benchmark for cybersecurity procurement and deployment. By centralizing a wide range of security solutions and AI agents—organizations can now streamline how they discover, acquire, and operationalize advanced security technologies. With features like industry framework alignment, simplified billing, and guided deployment, the Security Store helps security teams reduce complexity, accelerate adoption, and maximize the value of their security investment

About Linx: 

Linx gives identity teams unified visibility, governance, and risk remediation across human and non-human identities, for cloud, SaaS, on-prem, and custom applications. With a graph-powered view and AI guidance, Linx users enforce least privilege, replace standing access with JIT, and turn UARs from rubber-stamping into evidence-backed decisions.

At Linx Security, our mission has always been clear: to make identity security and governance radically intelligent and radically autonomous. We started this journey by introducing the Linx AI-assistant, a natural language interface that made querying complex identity data effortless for every user. Then we launched the Linx MCP Server, which gave AI agents the ability to not just observe identity environments but to reason, act, and remediate at scale.

Today, we’re taking the next step forward: the Linx AI-Agent.

The Identity Challenge: Where Human Bandwidth Meets Its Limit

Identity teams today face a daunting paradox.

• Exploding complexity in systems and permission models. From SaaS apps with proprietary entitlements, to cloud platforms with layered IAM policies, to legacy systems with rigid roles - modern environments are a maze of overlapping permission models. Stitching these together into a coherent governance strategy is nearly impossible with human effort alone.
• Dynamic environments, static controls. Roles change, teams reorganize, apps are added, and policies lag behind.
• Too much access, not enough control. Employees often accumulate privileges they no longer need, creating hidden risk.
• Endless reviews and approvals. Security teams and managers spend hours rubber-stamping access requests and certifications, yet still worry about overlooking risk.

The result? A system designed to protect the enterprise becomes a bottleneck - slowing down the business, draining team resources, and leaving cracks attackers can exploit.

Traditional tools have focused on visibility or automation, but both fall short. Visibility tells you what is wrong, automation executes what you tell it to do - but neither can reason, adapt, or keep up with today’s dynamic environments.

That’s why we built the Linx AI-Agent: a trusted teammate that understands context, learns from patterns, and takes on the heavy lifting of identity governance.

The Real Business Impact of an Intelligent Identity Platform

The Linx AI-Agent isn’t just a smarter tool; it’s a shift in how identity governance and security gets done. From detecting risks, making governance decisions, executing remediation, and continuously optimizing policies, Linx AI-agent is there for you.

1. Risk Visibility Without Blind Spots

Proactively close identity gaps before attackers exploit them, without overwhelming teams with false positives, with AI-powered investigation.

Effortlessly perform complex queries by simply asking the questions interested in, and letting the Linx AI agent do the rest for you.

2. Access Approvals Without Guesswork

Faster approvals, fewer delays, and assurance that risk is never overlooked with AI-powered recommendations for access requests.
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When an urgent JIT request comes in, the AI-Agent evaluates the context—who’s asking, what they need, when, and why—and guides approvers with confidence.

3. Compliance Without Rubber-Stamping

Compliance at scale, reduced audit fatigue, and confidence that reviews are meaningful - not just checkboxes with AI-powered recommendations for User Access Reviews (UARs).

During audits or quarterly certifications, instead of manually combing through spreadsheets, managers receive clear, contextual recommendations on which access to keep, remove, or further review.

4. Remediation Without Delay

Quickly reduce risks instead of chasing open remediation tickets that are pending busy IT teams. When risky or unused access is detected, the AI-Agent doesn’t just flag the issue -it provides clear remediation options and, where authorized, executes them automatically.

5. Onboarding Without Roadblocks

Faster employee productivity, reduced ticket volume, and stronger security baselines with AI-powered Access Profiles.

Imagine a new employee starting on day one. Instead of waiting weeks for the right permissions - or worse, copying access from a colleague—the AI-Agent builds a contextualized, least-privilege access profile instantly.

6. Agility Without Excess

Empower teams to move quickly without exposing sensitive systems to standing privileges with AI-powered Just-in-Time (JIT) Access Policies.

When a user needs elevated permissions for a critical system, the AI-Agent automatically reviews and analyzes the request, and provisions access for just the right duration - no more, no less.

7. Reporting Without Bottlenecks

Real-time visibility for executives, faster audit readiness, and less dependence on IT or data engineering with AI-powered Custom Reports.

Security leaders and auditors can request any report in plain language - from “all privileged users in finance with unused entitlements” to “all JIT requests in Q2” - and the AI-Agent delivers, instantly.

8. Governance Without Gaps

Tailored risk detects that adapts to your business model, ensuring governance aligns with real-world threats with AI-powered Custom Risk Issues.
Every organization has unique risks. The AI-Agent allows security teams to define custom risk conditions - like separation-of-duties violations between finance and procurement - and continuously monitor for them.

Building Toward Autonomy

Each step of our journey has laid the groundwork for this moment. The AI-assistant gave every user the power to query complex identity data in plain language. The MCP Server opened the door for agents to act safely and intelligently across enterprise systems. Now, the AI-Agent brings true autonomy to identity governance - relieving teams of repetitive decisions, adapting to organizational change, and securing access at business speed.

What’s Next

This is just the beginning. In the coming weeks, we’ll publish deep-dives exploring each capability in action - from how Access Profiles eliminate role bloat, to intelligent and automated review, provisioning and deprovisioning of access.

With the Linx AI-Agent, identity security and governance finally becomes what it was always meant to be: continuous, contextual, and autonomous.

Your identity future starts now.

From reactive and manual to proactive, intelligent, and automated.

At Linx Security, our mission is to make identity governance and administration both radically intelligent and radically autonomous. That mission just took a major leap forward.

Earlier this year, we introduced the Linx AI-assistant - a powerful natural language interface that lets anyone ask complex identity questions and get clear, actionable answers without writing a single query.

Today, we’re taking the next step forward.

We are excited to announce the Linx MCP Server - a powerful new runtime service that unlocks seamless interactions between large language models (LLMs) and your identity security and governance data. This is more than just a backend update: it's a strategic foundation that transforms the Linx Platform into a truly agentic system - where intelligent agents don’t just observe your environment, they understand, reason, and act.

What is MCP, and why does it matter?

The Model Context Protocol (MCP) is rapidly becoming the standard for connecting AI models to enterprise systems. Originally introduced to bridge the gap between LLMs and external tools, MCP enables structured, secure communication between AI agents and real-world applications, APIs, and databases.

But while others have used MCP to enrich general-purpose agents, Linx is the first to bring it deeply into the heart of Identity Security and Governance.

Our new MCP Server externalizes three powerful capabilities of the Linx Platform:

Deep graph-based visibility, insights and intelligence: Let agents ask and query the Linx Identity Graph to answer any question on the identity data.

• Unified Identity Security and Governance: Give AI agents safe, governed access to sensitive identity actions like human and non-human Identity investigation, risk detection, as well as access profile, JIT access request, and Access Certification.
• Automation and Remediation at Scale: Let agents flag, recommend, or even trigger the cleanup of unused, risky, or unapproved access, as well as secure identity lifecycle management and access governance.

Built for the Agentic Ecosystem

The Linx MCP Server is designed to plug directly into the rapidly expanding world of AI agents. It’s already integrated with the Linx AI-assistant, and now, it allows you to effortlessly set bi-directional integrations with third-party agents like ChatGPT, Claude, and Gemini.

That means your favorite AI copilots can:

• Investigate and remediate human and non-human identity risks more quickly.
• Onboard and off board new employees and ensure they get exactly the access they need.
• Connect to ticketing systems to automate the processing of access requests.
• Get user inputs and send user notification in your messaging solutions.
• Streamline compliance with contextual recommendations and take action when needed.

We're not just making identity security and governance searchable and actionable, we are making it continuous and autonomous.

Start Your Agentic Governance and Security Journey Today

Don't let a lack of personnel slow you down! With Linx MCP, you can automate your processes without running a single line of code. Whether you're removing access to overprivileged accounts or driving a User Access Review campaign to completion, it's never been easier to secure and govern identity.

Try it now and experience how effortlessly you can empower your team and boost your IAM program with an AI-native Identity Security and Governance Platform. Schedule a demo to start your journey toward an agentic identity security and governance program today!

Identity security is broken. And attackers know it.

After more than 25 years in the cyber arena, approaching challenges from different angles and perspectives, one thing has remained clear: identity security is one of the most critical areas in the field—but one where innovation hasn’t kept pace with the evolving threat landscape and business reality.

For years, organizations have struggled to secure identity, not because they weren’t trying, but because the tools they relied on weren’t built for the way modern enterprises operate. Identity is no longer confined to a corporate perimeter. It spans SaaS applications, cloud workloads, privileged accounts, third-party integrations, and an increasingly complex hybrid environment. Yet, the security solutions designed to protect these identities have failed to keep pace.

I’ve seen this challenge firsthand throughout my career - at the Israeli Prime Minister’s Office, at Microsoft, and at Payoneer. And I’ve seen how slow the security industry has been to adapt.

Linx Security is different. And that’s why I’m here.

The Identity Problem No One Wants to Talk About

Enterprise security has undergone a massive shift in the past decade. We’ve moved from firewalls and VPNs to zero trust architectures, cloud-native security, and AI-driven threat detection. Yet, despite all this innovation, identity security has remained stubbornly stuck in the past.

Here’s the reality:

• Most enterprises don’t know who has access to what. Identity data is scattered across countless applications, directories, and systems - leaving security teams with incomplete visibility.
• Access isn’t static - but identity security often is. Enterprises are still using periodic certifications and manual reviews to govern access, while attackers are exploiting identity gaps in real time.
• Legacy solutions weren’t built for today’s cloud-first world. Traditional identity governance was designed for an era of on-prem directories and corporate networks. In today’s decentralized, API-driven ecosystems, these models break down.

The result? Identity is the single largest attack vector today - and the traditional solutions meant to address it are falling short.

Why Linx Security?

Linx Security is solving this problem at its core. Instead of treating identity as just another compliance checkbox, Linx has built an AI-driven platform that continuously maps, monitors, and mitigates identity risk in real time. It provides complete visibility across the modern enterprise—not just who has access, but what they’re doing with it, and what risks that creates.

This is what enterprises desperately need: a way to not just govern identity but to truly secure it—proactively, continuously, and at scale.

Beyond the technology, what truly sets Linx apart is the exceptionally talented team behind it. From world-class security experts to visionary builders, Linx has assembled a group of people who don’t just understand the challenges of identity security—they’ve lived them. What unites them is a shared sense of purpose and a deep commitment to helping customers solve real, urgent problems. The culture here is one of relentless innovation, deep collaboration, and an unshakable drive to make a meaningful impact. It’s a team that moves fast, thinks big, and is driven by a shared mission: to redefine how enterprises secure identity in a world where the old approaches no longer work.

At the heart of it all are the founders—CEO, Israel Duanis, and CPO, Niv Goldenberg—deeply experienced, visionary leaders who have built and scaled security products at the highest levels. What stood out most to me was their deep knowledge of security, their unwavering focus on customers, their ability to build and inspire a world-class team, and their bold approach to innovation. They’ve created a culture where solving real customer problems is the driving force, where top talent thrives, and where big ideas are turned into action.

When I first encountered Linx, it reminded me of the early days of some of the biggest shifts in enterprise security—when companies like Microsoft, Wiz, and CrowdStrike redefined their categories. Linx is doing the same for identity security.

Bringing Enterprise-Scale Security Innovation to Identity

I’ve spent my career scaling security solutions for some of the world’s most complex environments.

At Microsoft, as Vice President of Product & Engineering, I led the integration of CyberX, Aorato, and Adallom into Microsoft’s security ecosystem—transforming best-in-class security technologies into enterprise-ready solutions used by Fortune 500 companies.

At Payoneer, as CTO, I drove platform innovation and system modernization, securing one of the largest global financial infrastructures—enabling businesses to scale securely without compromising compliance.

Now, at Linx, I see a once-in-a-decade opportunity to redefine how enterprises protect identity.

The Future of Identity Security Starts Now

Linx Security isn’t just building another security product. We’re building the future of identity security.

The old ways—reactive identity governance, slow certification cycles, and fragmented visibility—have run its course. Attackers move fast, and security teams need solutions that can move faster.

That’s what we’re delivering at Linx.

I’m excited to be part of this journey—working with a team of security veterans, builders, and innovators to solve one of cybersecurity’s biggest challenges.

If you’re a security leader looking to rethink identity security—or a technologist who wants to help build the future—let’s talk.

In more exciting news at Linx, former Chief Revenue Officer at Okta, Adam Aarons, has just joined the company’s board of directors. We sat down to ask him why—and this is what he shared with us.

Not just another tech startup

When I first met the team at Linx I was blown away by what I saw. And I don’t mean that lightly. They haven’t just built a great product that outperforms the competition. They've literally cracked the code on cloud-based identity governance—a problem that has been near impossible to solve as it involves 3 critical factors that influence each other.

One, most cybersecurity and identity companies do governance as an add-on—an extension of their products and services. Making it feel like an afterthought instead of a fully-fledged product. Two, existing solutions to date have been legacy, on-prem solutions. This means implementation is not only difficult but also lengthy and expensive.  And three, as a result of these first two factors, enterprise companies only end up implementing identity governance over a fraction of their total number of applications. Leaving them with countless vulnerabilities that they don’t even know exist.

Laser-focused on identity, and only identity 

The team at Linx hasn’t just built a great product with a phenomenal user experience. Compared to all the other solutions that I’ve seen, Linx comes out on top in every single way. And the real-world impact they’re delivering is felt by everyone—from the identity team, to the CISO.

As a cloud-based, SaaS, pure identity governance solution, Linx enables you to see and control who has access to which apps, who’s doing what activities within which systems, and what liabilities this causes. So it not only gives enterprises full governance over all applications in their stack, but it enables you to see and remediate any environment—from the cloud, without creating latency.

The result is that Linx is not just more effective, it’s swifter, and far more resourceful than other solutions.

And really, the bottom line is, if you can't accurately govern identities across your entire organization and all its constituents, that means you're exposed. Period. But that's exactly where Linx shines.

In today’s market, you see a lot of companies shifting according to the hype. SaaS Security companies have become identity-centric SaaS, DSPM has become identity-centric DSPM—the list goes on and on. Whoever wants to focus on Identity, the core element of the security and governance stack of companies - should be laser-focused on Identity only. Linx is very clear about what they are after and this extreme focus from the get-go is crucial on the path to leading a market. 

Reducing risk—and strengthening your security posture

What’s also unique about Linx is that it gives you a complete picture of your whole identity landscape, enriched with contextual governance data collected from all your applications and environments.

You can then feed this data into your other security applications such as Snowflake or CrowdStrike, to make sure that they’re on the same page and are operating as they should be. Ultimately creating a more robust security posture for your organization.

And with the recent waves of identity attacks in the news, it’s clear that the market desperately needs this additional security and risk layer. The fact that Linx has built a team with so many security veterans has enabled them to offer a product that’s the perfect combination of governance and security—in one platform.

Why I'm all in on Linx

Identity governance has long been ripe for disruption, and in my personal view, Linx is leading the change. They've got the most focused and best product in this space, backed by a team that's proving they can solve real-world problems.

I'm betting on Linx because they're not just talking about innovation—they're actually doing it. And in a market where traditional players have shown they're not keeping up, Linx is the company that's going to win.

So, if you're looking to truly govern identity across your extended environment with a complete solution, Linx is the way to go. And believe me when I say, this is one startup you'll want to keep your eye on.

Because the future of identity governance and security is already here.

NEW YORK, New York, July 22, 2024 – Linx Security, a pioneer in modern identity security and governance solutions, emerged today from stealth and announced that it has raised $33 million in funding. The round was led by Index Ventures and Cyberstarts, with investors also including entrepreneurs Mickey Boodaei (Imperva, Trusteer, Transmit), Rakesh Loonkar (Trusteer, Transmit), Assaf Rappaport, and Yinon Costica (Wiz, Adallom), as well as Cerca Partners and Knollwood Investment Advisory.

Founded in 2023 by Israel Duanis (CEO) and Niv Goldenberg (CPO), Linx Security emerged with a mission to redefine how organizations secure and manage identities across complex digital landscapes. Both Israel and Niv are experienced cybersecurity executives with proven track records spanning over 25 years. Before founding Linx, Israel co-founded Fleetonomy, a pioneering AI-driven fleet management solutions platform, which was acquired by Via in 2020 and led the threat prevention line of business at CheckPoint Security. Niv’s last role before co-founding the company was VP Product at Mickey Boodaei’s Transmit, which during Niv’s tenure doubled its ARR.

The 2024 Verizon Data Breach Investigations Report (DBIR) revealed that more than half of all breaches involve a human element, accounting for 68% of incidents. The 2024 Identity Defined Security Alliance (IDSA) Report found that 84% of organizations have experienced an identity-related security breach, with 78% facing direct business impacts as a result. The recent Snowflake breach serves as a prime example of the potential damage, as hackers gained access to the accounts of up to 165 Snowflake customers by exploiting stolen customer credentials, possibly marking it one of the largest data breaches ever.

“Identity security is one of the urgent cybersecurity pain points organizations struggle to address in today’s fast-paced business environment," said Israel Duanis, CEO of Linx Security. "Our platform empowers organizations to navigate the complexities of identity security and governance with confidence, ensuring they stay ahead of evolving threats and regulatory requirements."

Linx Security's cutting-edge technology eliminates the blind spots and gaps inherent in traditional identity tools. Linx maps and monitors the relationships between users, their identities, and the access and permissions they have to company data and resources, and uses advanced identity analytics and automation to enable organizations to effortlessly shrink their attack surface, achieve compliance, and streamline operations across the entire lifecycle of users and identities. In one case, Linx detected ungoverned access to a client's code repository. By identifying all accounts and linking them to their human owners, Linx assessed each user's permissions and risk level. This revealed a former employee's unsecured access, which Linx promptly revoked, reducing the organization's attack surface and improving security.

"Identity is the top threat vector for the modern enterprise. Identity teams under the CISO are struggling to cope with a growing number of tasks and suffer from antiquated legacy solutions.  The highly motivated and accomplished Linx team will undoubtedly leverage their vast experience, creativity, and vision to tackle that" said Cyberstarts' Founder, Gili Raanan. "We are proud to partner with Israel and Niv from day zero, on their journey to build Linx".

"Linx Security represents a pivotal advancement in identity security solutions, poised to redefine how organizations safeguard their digital assets”. said Shardul Shah, Index Ventures Partner. “With a visionary leadership team and innovative technology, they are well-positioned to lead the industry in mitigating evolving cyber threats".

About Linx Security

Linx Security is at the forefront of transforming identity security with an innovative platform that addresses the limitations of traditional identity tools. By continuously minimizing the attack surface and mitigating compliance vulnerabilities, Linx Security helps organizations protect identities in real-time, aligned with the dynamic pace of business operations. Offering comprehensive visibility of all identities, along with advanced threat detection and automated identity risk remediation, Linx ensures effective identity management and governance. The platform's precise insights and actionable recommendations enhance security posture while streamlining operations.

For more information about Linx Security and its innovative solutions,
please visit www.linx.security